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APCOR Readies To Re-invigorate Cork Floor Sales

The Portuguese Cork Association (APCOR) has selected DDB Public Relations as its communications partner in North America to raise awareness and demand for cork floor covering. As its agency of record, DDB Public Relations has been tasked to strengthen the cork flooring category via a compelling communications campaign targeting consumers, design influencers, media and retailers to remind them about the eco-chic design possibilities and advantages that cork flooring provides.

Effective immediately, DDB Public Relations will implement a multi-channel communications campaign involving a comprehensive media relations and social media program, website optimization and point-of-purchase retail program to help communicate the advantages of cork.

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